This is Why You Need to Create Business Cards for your Small Business

Business cards continue to be one of the most valuable marketing tools in a small business owner’s toolbox. Whether you are just starting your small business, growing an existing business, or looking for an effective way to connect with customers, vendors and others, you need a quality business card on hand and ready to deploy.

Why Opt for Printed Cards in the Digital Age?

Physical cards work to remind people about your business and brand in ways that an electronic exchange simply cannot.

Paper cards have staying power! They often end up in pockets, purses, countertops, tables, vehicles and other places where they can offer an unexpected reminder when encountered at a later date. They can be attached to a refrigerator or tacked to a bulletin board. This can make paper business cards more front and center than electronically exchanged contact information; since digital contact information is usually added to an already bursting contact list or lost and forgotten in a sea of emails.

Here are five examples of the different ways printed business cards can benefit your small business:

Easy Client Referrals

Landscapers, home maintenance professionals, specialty healthcare professionals, tax preparation experts and other service-based small businesses often rely on the buzz generated by past and existing clients to help generate new leads. Business cards make it easy for satisfied customers to share your website, social, and other contact information.

Link to Portfolios, Demos, and Streamed Content

Musicians, DJ, photographers, tattoo artists and other professional artists can use business cards to link potential clients to online examples of their work.

Business cards that incorporate QR cards make it possible to give instant access to portfolios, demos, and streamed content. Potential clients can easily scan the card and get right to the content they’re looking for, whether at home or on the go.

Product Displays

Business cards are for more than just networking! Use them to create standout jewelry display cards that highlight your products and help catch the attention of potential customers! Front and back printable cards make it easy to add branding to one side, while the other can display shopping and social media information.

Loyalty Card Programs

Small businesses selling bakery items, coffee, auto detailing services, books and other frequently purchased products and services create custom loyalty cards programs. Encourage repeat purchases with cards that offer free items or deep discounts after a certain number of items or service appointments have been purchased.

Create as many or as few loyalty cards as you need. Change the design for different seasons or special offers. It’s up to you!

Appointment Reminders

Business cards have been used to create appointment reminder cards for many years. Beauty and auto maintenance professionals, dentists, counsellors, and numerous other professionals know that offering a reminder card is one of the best ways to keep appointments top of mind.

How to Create a Business Card

It is incredibly easy to create your own professional-looking business cards, whether for networking purposes, merchandising, customer retention, as appointment reminders or something else.  Simply purchase a pack of blank cards, choose from a wide selection of FREE templates on Avery’s Design & Print Online tool (or upload your own artwork), personalize and print! Don’t want to print the cards yourself? Try Custom Printing!

Start creating business cards for your small business, today!