Small Business Marketing During the Holidays

When you run a small business, marketing during the holidays can provide unlimited opportunities to expand your footprint and connect with customers year-round. However, it is also a time when competition is at its fiercest. That’s why it’s essential that your brand stands out among the holiday crowds.

Make the most of branding and networking opportunities this holiday season! Whether you participate in holiday trade shows and markets, offer products online, or have a footprint in a physical store, you’re sure to find value in these small business marketing tips for the holiday season.

Don’t Neglect Networking Opportunities

Tis the season to connect! Promote your small business by sending festive postcards and holiday gifts to important business acquaintances. Looking to thank some essential clients in a memorable way? Present them with a bottle of wine or a gourmet olive oil and balsamic vinegar pairing, featuring a water-resistant holiday wine label that bares your branding. Or offer the gift of relaxation in the form of a branded candle and yoga mat duo. They’ll be “om for the holidays” in no time!

Stay On Top of Shipping

Shipping is extremely important at this time of year. So stay on top of shipping deadlines and take advantage of products that can help you save time. For example, our Easy Peel® label sheets allow for speedy application to envelopes, while Avery Shipping Labels with TrueBlock™ Technology allow you to confidently re-use mailing tubes and boxes, since they are guaranteed to completely cover any existing labels and markings.

Give Your Branding a Boost

If you are a new small business owner going to market for the first time, or a seasoned entrepreneur planning to debut a rebrand this holiday season, it is incredibly important to ensure that your branding and packaging conveys just the right message. Even if you’re just starting out in a small craft fair, it is still important that your products appear polished.

That’s why it pays to take advantage of Avery WePrint™, our new professional printing service that offers a full line of labels and cards. Simply use our free templates, design new product labels and cards online or upload your own artwork to get started. Your new branding will be professionally printed right here in Canada over Avery retail products, then meticulously packaged and shipped directly to your door.

The holiday season should be festive not frustrating, so be sure to let Avery lend a helping hand!

Avery.ca offers innovative products to make life easier—at work, home, school, and small business. Shop our wide variety of products now, or get inspired with our blog and design gallery full of ideas for your next project.