Are you preparing to launch a new e-store or looking to take an existing online boutique to the next level? If you’ve said yes, there is a good chance that shipping strategies and practices are foremost on your mind .
Not sure where to get started? Take a look at these 5 common shipping mistakes that can take a toll on your business growth.
1: Shipping Accessories Without Retail Cards or Tags
Many fashion and accessories small businesses miss out on easy branding opportunities by shipping small items in nondescript plastic baggies or pouches. This may be the easiest option; however, the presentation of your products is incredibly important, especially if your business is just starting out.
Add impact and professional appeal to your jewelry and accessory items with printed retail cards or tags. Why let jewelry pieces pool in the bottom of plastic baggies when you can put them on full display by attaching them to premium cards printed with your logo, business name and more?!
Avery Business Cards and Printable Tags are the perfect choice to easily create your own jewelry display cards for earrings, rings or pins. For medium-sized items like bracelets or larger earrings try Avery Index cards. Looking for something larger, to support necklaces or multiple pieces? Avery Custom Printed postcards are the perfect choice!
2: Sending Boring Shipping Boxes or Pouches
Delight your customers from the moment your products reach their doorstep or mailbox! Give a custom look to shipping boxes and pouches by adding decorative shipping labels and fun stickers. Opt for a rustic or homespun look with Kraft or Hemp. Go classic white, neon bright, or add a chic printed-on look with clear labels that practically disappear when applied to packaging!
Avery labels not only make it easy to add a custom look to your shipping packages, they are also an important addition when you need to call out certain handling instructions. Try adding Neon Labels to call out instructions such as “Fragile”, This Side Up”, or “Handle with Care”.
3: Not Including Bonus Items
Extras make a difference, so be sure to include something unexpected when shipping customer orders! Large or small, the surprise will be appreciated. You can include a coupon for their next purchase, a free sample, a few fun stickers, or even a combination of things. When customers receive a bonus item along with their order it adds memorable impact to their overall shopping experience.
Brand small batch product samples with Durable labels in a variety of sizes or let Avery help create your own custom stickers in a variety of different ways!
4: Wasting Money on Unreliable Shipping Labels
Time is money and so are labels that won’t print properly! Every time a label sheet gets jammed or misaligned, that’s cash coming out of your small business’ bottom line! This means that opting for bargain labels can often cost you more money in the end!
That is why Avery applies Sure Feed™ Technology to White Rectangle Labels in the most popular sizes for shipping! Sure Feed improves print alignment, reduces paper jams, and helps put an end to wasted labels!
Count on Avery Products Canada to support small and micro-businesses all across Canada with a wide assortment of labelling essentials, from product labels and labels for shipping, business cards, name badges, hang tags, and much more!
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