Competition in the beauty and cosmetics industry is tougher than ever, whether you sell online or in person.

So, your product’s label is the initial difference-maker that draws shoppers in to learn more about what your products have to offer.

product labels
Here are seven helpful labelling tips to keep in mind as you design labels that not only make a great first impression, but also help your products leave a lasting impression!

1. Consider Using 2 – 3 different fonts
Use different font styles and sizes on your label to make it easier for customers to understand the different types of information on your label.

2. Highlight Unique Product Qualities
Call attention to important aspects of your beauty products like “handmade”, “organic”, or “vegan”. This can help make your products standout from your competitors.

3. List Net Contents
Ensure that the net contents of your products can be clearly seen on your label.

4. List Ingredients in Descending Order
This signifies the highest to lowest quantities of each ingredient in your products.

5. Consider How or Where Your Product Will Be Used
When selecting your label material, consider the container it will be applied to, where the product will be stored and where it will be used. For example, it’s a good idea to choose a film label when it will be applied to a squeezable container or if the product will be used in the shower.

6. Remember to Account for Different Types of Display Lighting When Testing Your Label
The lighting in a dimly lit spa and the lighting in an outdoor market may play differently with the colours and finish of your label design.

7. Remember to Include Where the Product is Made
This is especially important now, as more and more people are trying to buy locally produced products…by the way, did you know that Avery’s custom printed labels are produced in Canada?

8. Choose Avery For all of Your Custom Label Printing!
Let Avery help your products make an unforgettable first impression, with our premium quality paper and film labels, industry-leading print technology, and fast turnarounds. Visit Avery.ca to learn more and get started today!

product labels