5 Things to Consider When Choosing a Product Label

Designing the right product label is an integral part of your overall packaging design strategy.

Since a product label plays a significant role in first-time product purchases, you’ll want to take particular care when planning the design and production of this attention-getting marketing asset.
Here are a few things to consider when making your choice:

Label Shape

The shape of your product’s packaging is often the primary influencer when it comes to choosing the shape of your label. Since the packaging and label work hand-in-hand to create a cohesive presentation, you’ll want a certain symmetry and flow between the two. Additionally, the design of the label itself is an important part of choosing the label’s shape, since the look of the artwork, layout and wording will differ based upon the shape that you choose.

Label Size

Take extra care when choosing the size of your product labels, since selecting the right label size is crucial to the overall appearance of your packaging design. In addition to making a choice based on proportion, think about how impactful you want the label to be as part of the complete packaging design. This means thinking about whether you want the label to take centre stage or if it’s preferable to allow the product itself be the star of the show?

Label Colour

A product label’s colour can help your packaging convey a particular look and feel. For example, a kraft label may feel more rustic or nature-based, whereas a silver metallic can come across as luxe or high tech. White labels tend to have classic, timeless appeal, while clear labels can have a modern, minimalist feel.

Label Technology

The materials that comprise a product’s label can have a direct impact on the way it performs. That’s why label technology is so important.

Think about how customers are likely to use your products. Is the packaging a shroud or part of the product itself? Will the product be squeezed or come into contact with moisture? Will you need an especially durable label due to frequent use, or would you like to be dissolvable to allow customers to reuse your product’s container?

Label Printing Service

The most important aspect of selecting a new product label lies with your choice of label printing service. No matter how beautiful a label design may seem on a computer screen, what truly counts is the produced product. That’s why it’s essential to work with a professional printing service that places a high priority on all aspects of the production process, like Avery WePrint!

Avery WePrint is the perfect solution when you need premium quality product labels that stand out. Simply design online or upload your artwork, then click to order. We offer high quality printing using state-of-the-art production processes, fast turnaround times, and exemplary customer care!
Visit https://www.avery.ca/customprint for an instant estimate using our project calculator, and to get started today!