QR codes may have started out as what seemed like a technology fad in the early 2000s, but they are definitely back and bigger than before. Here are 4 ways to make them work for your small business.
With the near ubiquitousness of mobile device use, marketers and small businesses are seeing the importance of quick linking technology. Add to that the fact that today’s smart phones are automatically able to scan codes, unlike previous models that required the users to download a scanner app, and you can see why QR code use is on the rise.
Mobile users are simply not interested in typing in URLs or collecting pamphlets, menus, and other items when they have the option to simply scan a code.
Here are 8 Ways to put QR codes to work for your business:
Instructional Content
Improve the customer experience and drive traffic to your site or social media by providing a QR code that links to instructional content. Add your code to product packaging or insert sheets. This makes it easy for customers to access instructional content to help them use your products. This content could include:
• Written or video assembly instruction for furniture, toys, and sports equipment
• Planting and care instruction for houseplants, seeds, seedlings, shrubs, and trees
• Cooking instructions for packaged food items
• Application instructions for beauty products
• And more!
Inspirational Content
Inspire customers to find new and interesting ways to use your products by providing QR code that links to galleries, videos, and project tutorials. Add your code to packaging for long-term destinations or to promotional materials like coupons if you want to drive customers to seasonal destinations. Driving to inspirational content is a wonderful choice for sellers of craft materials, packaged food items, fabric, and more!
Food Service Content
Food service businesses can use QR codes in a number of different ways. Not only are they the preferred method for providing touchless menus onsite, but QR codes can also be added to labels and attached to takeout containers. Cafes, restaurants, and food trucks can drive customers to landing pages that offer menus, reservation portals, coupons, and more.
Communications
QR codes are an excellent tool for facilitating communications between a business and customers. Anything that can make interaction faster and easier is definitely a good thing. In most cases, simply adding your code to a business card is all a business to needs to give customers and clients easy access to a myriad of options, including:
• Appointment Scheduling
• Newsletter Signups
• Requests for Reviews
• Request for Cost Quotes
• Much more!
How to Add QR Codes to Labels and Cards
Are you ready to add QR codes to your business labels and cards, but don’t know how to get started? Here is a tutorial to walk you through how it’s done: https://www.avery.ca/how-to-add-qr-and-barcodes.html .
Validate your login